Business and Finance

Entrepreneurialism is alive and well and most likely happening in all around you right were you live, or if you are lucky it’s happening on your own kitchen table! Proof of this, is the 79 Million Americans who plan to start their OWN businesses in the next 3 years according to Forbes Magazine. You might be surprised to find that some of the greatest minds in American business today are investing in the future of home based businesses as their next phase – Personal Franchising. And while Personal Franchising is growing with exciting new concepts and brands, there is another side of the home business market that is underappreciated yet equally very important and that is leveraging your Personal Franchise into an incubator of a larger business model.

Both Donald Trump and Robert Kiyosaki recommend starting a Personal Franchise in their latest book “Why We Want You to Be Rich”. Trump and Kiyosaki BOTH say that if they had to do it all over again, they would build their fortunes in THIS industry. Industry influencers include a spectrum of the who’s who:

• Warren Buffet purchasing companies last year like Pampered Chief
• Richard Branson starting Virgin Cosmetics
• Donald Trump promotes ACN
• Oprah offered a large section in her O magazine to women who sell direct thru the home

The Good, the Bad and the Ugly in regard to the current-home based network marketing business

· The bad – Less than 1 out of 1000 people in this industry will ever make a six figure income.

· The bad – 90% make less than $10 a week. Why is this?

· The ugly – 90% of all business WILL fail within their first 5 years according to Entrepreneur Magazine.

· The good – Over 30, Million (yes million) Americans have either attempted Network Marketing or are currently involved in the industry. This gives the traditional non-business owner exposure to his/her own business.

Why is the perception of this industry one of easy-riches when in reality it appears most are failing? Just a couple of points might help explain the figures.

· Most people are introduced into an opportunity not as a business to build, as one would a traditional business, but instead as a way to get their products at a “wholesale” price.

· Many people jump into a business with no research on the business or firm understanding of what it takes to meet the criteria of the opportunity and match those to their goals.

· Many people do not have the motivation or goal setting objectives to be successful in ANY business and may find their comfort level more appropriate to the structure of working for someone else.

· They were presented with an inflated view of unrealistically attaining short term riches and material wealth very simply and quickly. They look beyond the work it will take to get there and in their hastiness to sign on don’t ask the right business questions. Unfortunately it seemed early on that it was acceptable for the industry to sell at such a superficial level.

Now the tough numbers start to make more sense. Many of them never intended to have a business in the first place!

What if success was far more attainable? What if you could find a high level of success in a Personal Franchise and use it as a springboard to starting your own business from the ground up or what we refer to as green fielding a business? Here’s what often happens with motivated and well educated Personal Franchise owners. The owner is building his or her business, finds some room for innovation, revolutionizes a business practice or sees other opportunity that compliments their current business and decides to start a side business. What makes their odds much better at starting their new business is their success with their Personal Franchise business. They learned business management techniques, they learned how to listen to people’s needs, how to build them up and how to sell. They also discern what people want to hear vs. what is unimportant information that wastes their time, so their efficiency as a business owner is far greater.

So while the opportunity is substantial to take your business to a higher level, getting started at the Personal Franchise level is the right place to begin your business journey. Why? Simply because the business management exists already, the marketing plan is established, your support network and best practices are well established and your infrastructure is managed so you don’t have to. This provides a more essential experience of selling and marketing your business which is where many traditional businesses fail when they overlook those key areas. So many business owners are working IN the business that they are not working ON the business. They are hiring people; they are dealing with regulatory issues, manufacturing and facility issues, etc. Sales and marketing needs, while absolutely critical to their business, falls to the back of the list so that high dollar expenditures can be handled first. And of course, business 101 tells us that no sales, equals no revenue and no revenue equals no business.

With Personal Franchising you buy into the right to distribute an established brand, using their business systems and infrastructure. Your critical mass is focused on introducing your business to buyers and other Personal Franchisees so you can build your organizational strength. With a narrowed focus and elimination of operational distractions, your success will be more assured. The formula is simple – strong output of effort and a strong team along with a proven business program, will insure your success. Any deviance from this program and you fall into some of the statistics we pointed out earlier. The reward can be substantial, and like any traditional business your effort is your biggest asset.

So what key elements would you need to be successful in a Personal Franchise?

First you will need to find YOUR solution through the same pattern for success that has worked since the start of time. What is that pattern?

1. Find your passion

2. Find a legitimate business opportunity associated with that passion

3. Find a TEAM that will truly help you build your business

What are your chances of finding all three at one time? The chances are good if you have the right tools to evaluate that which drives your passion and helps you translate that into the RIGHT business opportunity. Next, in order to achieve complete success, you will need to find a team that is wholly dedicated to the common good of the entire team and willing to leverage the strongest skills of each team member. When the synergy of the team is achieved, and three people are moving the business forward as one, that is where substantial revenue momentum exists. Like all great businesses, the success of your business depends on the quality and drive of the talent in the team.

Leverage our 30+ years of collective experience to learn partnership strategies which will help you succeed. We will help you focus on the most important elements of your business and how to avoid the mistakes commonly made that take people of the road to success. All of a sudden, instead of this being a money game, you are building something you can stand behind and be incredibly proud of, using a marketing system that actually works based on teamwork and passion!

Think about it! What are YOUR chances of success if you were able to solve most of the variables and leverage the success of every entrepreneur that went before you? Rarely in life do you have that kind of information presented to you. Most people seek the answers, but live a life of painful experience to find what others already know. The knowledge is at your fingertips; increase your odds of success. Go find YOUR Passion, YOUR Business, Your Team, YOUR mentor! Go to: www.cashflowpotentials.com

Zyzyrgy – The Power of Three