Why Selling Guitar Lessons Online Could Save a Business
If you’re currently a guitar teacher either making a part-time or a full-time living from teaching guitar what I’m going to discuss in this post is very important. The Internet is creating a huge shift in the way we seek and digest information as well as learn new things. While I don’t believe that guitar teachers will ever go away (we need to learn somewhere) the concept of someone coming to your home once a week for a 30 minute $20 lesson may be drying up and you need to know how the market is going to shift.
You see with low cost quality video equipment, easy to use video product software like iMovie on the MAC and fast internet connections in well over 50% of homes in North America it’s no wonder more people are con looking to guitar lessons online rather then signing up for 6 weeks of lessons from John or Jane doe in their local community.
What I’m saying is that times are changing and while kids are likely going to continue taking private guitar lessons more and more people of age will be going to the Internet and either ordering DVD courses to learn from or enrolling in an online membership website that provides a bunch of killer content. I know this first hand, because as an amateur guitar player I’ve opted to enrol online at a website called JamPlay for my guitar instruction needs.
Now this doesn’t mean doom and gloom. All the reasons guitar lessons are moving online are the same reasons you may be able to turn this into a gold rush. You see with an inexpensive camera, website and a bit of learning you can create your own guitar lesson videos that you can distribute for free via sites like YouTube, or if you prefer, (and I hope you do) create your own lesson site where you either sell videos one off or provide monthly lessons that people can start at any point in time and they’ll get the lesson curriculum sent to them via email or on a site that you own.